Google Adwords and SEO success Story

When the Woman's Health Institute of Texas (WHIT) began having problems with their low performing Adwords campaigns for Vitamin D5000, they called Wild Web Studios. We studied their campaigns, analyzed their website and quickly developed a game plan to help them not only save money but to get even better quality scores and organic search results. (learn more about our SEO services)

Our review determined that rather than patch the existing site, it would be more cost effective to perform a complete rewrite and redesign to bring this site up to Web 2.0 standards. This would have a two fold advantage - 1. the site will be easier to navigate and we could actually increase conversion/sales. 2. We could insure the site ranks high on major search engines with our industry leading search engine optimization (SEO) techniques. Given the volume of business WHIT yields per day, we contacted Google to let then know what we had planned so they can help insure we get the site back up and indexed as quickly as possible. WHIT services about 2100 customers/day internationally - so we needed to make sure that the process not only went smoothly but the turn around on the website design and development had to be measured in days. This was no easy task given the magnitude of the site and the fact it contains a complex E-commerce back end.

After only three days - Wild Web delivered. We contacted Google again and allowed then to review the site to insure it follows their guidelines for a high quality landing page. Typically - the better the quality score, the lower the pay-per-click (PPC) fee thus shaving off a mere .60 cents/click represents a very large savings for WHIT over the course of a month.

We were pleased to learn after Google's assessment, WHIT saw a 40% increase in quality score in just two days. Needless to say this not only resolved their problem but yielded a significant cost savings as well. In the end, WHIT got a better website yielding higher sales conversion, better quality scores on Adwords, and higher rankings on organic search results.

After completion of this project, WHIT has awarded Wild Web Studios with three more projects wherein we will perform the same kind of procedure.